A Brand – The perceived emotional corporate image as a whole.
An Identity – The visual aspects that form part of the overall brand.
A Logo – A logo identifies a business in its simplest form via the use of a mark or icon.

 

Branding, Identity & Logo Design Explained:

http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

 

Below you'll find some excellent logos assembled by the student of CSHS Graphic Arts.